Funny how the internet works.
You may have seen the appearance on News 24 of IT expert Guy Kewney, commenting on the recent legal case about Apple, who were sued by AppleCorps for trading in music on the "apple" name.
I didn't, but I wish I had, because they interviewed the wrong person. Apparently, the BBC hushed up their error, and it took the Daily Mail to publish a video of the interview on the net. It's quite funny – despite the obvious look of surprise when he is introduced, the interviewee manages to mumble out some vaguely coherent answers.
Within the space of a couple of days or less, though, the video has spread throughout the internet. The real Guy Kewney has been pleased to stand up and blog about it, noting that he as a bearded, white man could not have been more different from his clean-shaven, black replacement; while the "fake" Guy Kewney already has a myspace account made in his honour!
And the BBC, for their part, have finally held their hands up and made a bit of a joke about the error, identifying the man as the similarly-monikered Guy Goma, a graduate from the Congo who was at the BBC for a job interview and was most surprised to find himself on live telly.
Popular culture loves an unlikely hero, so I fully expect to see Guy Goma on chat shows, in reality TV programmes, and releasing a hit single within a few months.
Meanwhile Guy Kewney will be never heard of again, and will sue Guy Goma for trading on his name…